Ferdinand Sausurre. | |
Structuralism – Structure of the sign: ● paradigmatic (“associative”) relations ● syntagmatic relations – Dualistic sign relations ● Arbitrariness of the sign ● Signified-signifier semiotic relation – “concept” – “image acoustique” | ● Speech community – Communication circuit – Collective subconscious of speech community ● Different domains of abstraction: – “langue”, language – “parole”, speech. |
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